Playson agrees The Mill Adventure integration

Online casino software developer Playson has inked a fifth distribution collaboration of the month after unveiling its latest link-up alongside casino platform provider The Mill Adventure.

Under the terms of the agreement, partners of the latter are now able to offer players the entire suite of Playson titles, including Buffalo Power: Hold and Win, Rise of Egypt Deluxe and Book of Gold: Multichance.

The agreement also includes the supplier’s roster of promotional tools, such as feature trigger, free spins and regular network tournaments, which have been designed to drive player retention.

Bjørnar Heggernes, head of casino at The Mill Adventure, said: “Playson is one of our industry’s most exciting developers, so we are thrilled to welcome them on board. 

“We are committed to enhancing the gaming experience for all our partners and collaborating with premium quality studios such as Playson helps us to continue doing exactly that.” 

The deal sees Playson’s product offering made available across The Mill Adventure’s gaming platform network in Finland, Sweden and Germany and other markets, thereby further enhancing the studio’s European footprint. 

Blanka Homor, sales director at Playson, added: “We are delighted to go live with The Mill Adventure, a company with a comprehensive igaming platform that will allow our titles to be deployed rapidly across a range of key markets.

“With additional exciting product releases on our agenda, the coming weeks are set to be an exciting period here at Playson.”

Playson’s latest partnership this month follows previous link-ups entered into alongside Snaitech, Alea, Boss Gaming Solutions and Princess Casino.